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digital

transformation

in sales and 

marketing

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My Offerings

Many of my customers are in the beginning or in the middle of the digital transformation. The challenges with this often push corporations, their resources and competencies to their limits.

With my many years of experience from various positions in the digital industry, I support B2B companies in particular throughout the digital transformation journey.

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I consult your company on finding your way around the complex flood of information provided by digital tools and possibilities and how to develop the right technical and organizational solutions. Your company benefits from my digital expertise in requirements management and the technical implementation and training of your team. 

Beratung in der Digitalisierung 

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The digital transformation approach should take place in all areas of the company. For the success of your project, it is important to openly outline the vision of the overall project, but more importantly, it is imperative to conduct a realistic plan that achieves this success. Your company will benefit from my many years of diverse experience as a consultant and Managing Director focusing on specific skillsets to address varying challenges through my customer-tailored digital projects and workshops. 

Strategieberatung in digitalen Projekten

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During the course of the digital transformation process, many systems of the company are reorganized. In my experience, the chief principal of digital transformation is the willingness to change, a willingness to experiment and learn from error which ultimately results in success – even more so than just the technical solutions. My guidance during this process transforms communication and abates the difficulties of change. Together, we will not lose sight of your goals. This is ensured by a clearly structured timetable, efficient workshops and specifically-tailored measures for your management.

Change Management in der Digitalisierung

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Digital transformation requires innovative strength and the will to make decisions even in a complex, seemingly unmanageable terrain. My workshops serve to identify, structure and reduce the complexity of corporate demands. Together with my customers, I facilitate the development of innovative services, products and procedures while congruently initiating a reorganization of business procedures if need be. For this implementation, I use design comprehension as well as other agile tools that ease the completion. I offer my workshops on-site and as a facilitator online.

Workshops

Digital

with passion

and

conviction.

My Projects

Digitization of business processes, change management in the digital  transformation, the introduction of marketing automation, online facilitating, advice on increasing efficiency, the introduction of customer service platforms, optimization of the customer experience, pitch partner, development of global roadmaps, sparring partner of executives, development of KPI models, technical system changes, evaluation of solution providers, interim management in digitization and many, many workshops and presentations, consultations and sparring partner in strategic decision-making steps, training in digital specialist topics, and much more.

Online-Fundraising

SOS Kinderdorf e.V.

Winning the pitch and many

years of full-service customer

support.

My Achievements 

Develop digital fundraising for Germany's largest NGO to help against child poverty and disadvantaged young people and families. Strategy to transform offline donor generation to online donors, visible increase in online fundraising with content and performance marketing.

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More Customers

 

Every single project and customer has its challenges.  

What are your challenges?

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Recommendations

I am thrilled to work with many wonderful people and professional customers and partners, and I genuinely believe in the success of a good team spirit with passionate leaders!

LARS LEHNE 

Google Germany GmbH Country Director Agency Sales, DACH  

As a Managing Director of Aperto Online Marketing, Carmen Rohr has successfully implemented many projects in close cooperation with Google Germany.

We all appreciate the collegial cooperation and the culture of innovation that she has brought into projects and, last but not least, her positive nature!

We have been working reliably with kauleo for many years in our companies digital transformation. We are successful together with kauleo, and we look forward to an excellent partnership!

MARIA ENDRES

KSB SE & Co. KGaA

Head of Customer Experience and eSales

I can recommend her professional competence, her committed and conscientious manner for any further demanding project!

STEPHAN WEYERS

BP Europa SE

Projektleiter eCommerce 

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